Clothing sector agrees challenging targets to cut environmental impact by 15%

11th February 2014

Tesco, M&S, Next and leading fashion designer Stella McCartney are among 53 retailers, suppliers, charities and recyclers in the clothing sector who have today committed to significantly reduce the environmental impacts of clothing across its lifecycle.

Led by WRAP, the Sustainable Clothing Action Plan (SCAP) has unveiled the SCAP 2020 Commitment targets, pledging a significant 15% reduction in carbon, water and in waste to landfill, plus a 3.5% reduction in waste arising, per tonne of clothing by 2020*.

On average we each buy about 27 items of clothing a year with the average household spending £1,700 on clothing. SCAP signatories represent 40% of the UK clothing market based on retail sales value. To date 29 signatories and 24 supporters** have signed up, including 12 retailers and 15 charities, recyclers and collectors.

If the SCAP targets are met, we could expect an annual  carbon saving equivalent to removing 250,000 cars from the road, a water saving equivalent to 170,000 Olympic sized swimming pools, and 16,000 tonnes less waste being created in the first place.

By working across the whole clothing lifecycle, SCAP has been able to identify the actions which deliver the biggest reductions in environmental impact, and these are reflected in the targets. Three key actions are: the use of lower impact fibres, extending the active life of clothes, and an increase in re-use and recycling.  This is reinforced by measurement to help focus effort, and informing consumers about changes they can make and the value this will bring.

WRAP has carried out research and developed tools to help the sector meet these challenging targets. The SCAP Footprint Calculator helps a retailer or brand to calculate the carbon, water and waste footprints of its whole garment portfolio. In addition it helps recyclers and collectors measure the carbon, water and waste impact for their processes and impact of changing waste destinations.

The tool will help organisations prioritise their opportunities to take action, and an online Knowledge Hub will help signatories product development teams identify how they can reduce the footprint of individual garments they design and source.

The new commitment could well lead to seeing a move to different fibres, such as lower impact forms of cotton, or even different business models. WRAP studies have shown that a retailer clothing ‘buy back’ scheme has both consumer interest and financial viability with payback in just two years***.

There is also a clear role for consumers, so today WRAP has also launched a consumer campaign, Love Your Clothes, supported by the SCAP 2020 Commitment signatories and supporters, designed to encourage the public to think about the way they buy, use and discard their clothing. Signatories and Supporters are showing their support for the campaign on social media.

The average UK household owns around £4,000 worth of clothes and about 30% of it hasn’t been worn in the last year.  The campaign’s new website offers consumers practical hints, tips and advice on choosing clothing designed to last longer or requiring less energy intensive laundry methods, buying pre-owned clothes, repairing and altering, donating or selling on unwanted clothes, or recycling.

In the run up to the launch, nationwide social media activity encouraged consumers to delve into their wardrobes, dig out long-forgotten or unloved clothing lurking at the back and consider whether they can still use or repair them, or pass them on through sale, donation or recycling.

To bring the new campaign to life, the Love Your Clothes website is also inviting consumers to upload their own tips on making the most of their clothes, and to ask others online to share ideas and advice on what to do with clothes they no longer want or need.

WRAP Chief Executive Liz Goodwin said: “SCAP has excellent industry buy-in with signatories representing 40% of UK clothing sales and many leading charities and recyclers on board. By agreeing to these stretching targets they are demonstrating their commitment to reducing the environmental footprint of the sector”.

“But it’s not just SCAP signatories who have a role to play, UK consumers are also key. We spend billions on clothes every year that we are not getting the most out of and that’s bad for our wallets and the environment. By working across the lifecycle and mobilising industry and consumer action, we can achieve amazing results.”

Dan Rogerson, Environment Minister at Defra, said: "It cannot be right that millions of pounds worth of unwanted clothing ends up in landfill each year****. I welcome these targets to help encourage us all to think more about how we can re-use products.

"The Sustainable Clothing Action Plan 2020 gives us a real opportunity to reduce the environmental footprint of UK clothing consumption and I am confident that combined with the launch of the innovative Love Your Clothes campaign it will help deliver these targets."

Scottish Environment Secretary, Richard Lochhead, said: “I welcome this focus on how we treat our clothing to extend its lifespan and get the most out of it. A staggering volume of textiles ends up going in the bin every year – much of this needlessly. By reducing this in line with the Sustainable Clothing Action Plan and being smarter about how we deal with clothing right across its life cycle, we can help the environment, save money and create social value.”


Notes to editors:

* The targeted savings are per tonne of clothing by 2020, relative to a 2012 baseline. The carbon, water and waste arising impacts are measured as footprints over the whole product life-cycle. The waste target refers to a 15% reduction in clothing waste going to landfill.

**There are two categories relating to SCAP 2020 – Signatories (such as retailers, charities and recyclers) and Supporters (such as sector bodies and NGOs). Signatories will deliver part of the carbon, water and waste footprint reductions through actions which they control (such as fibre choice). Where relevant, retailers may focus their actions on own-brand clothing.


**** 350,000 tonnes of clothing ends up in landfill each year, that’s still worth at least £140 million.

SCAP, which is co-ordinated by WRAP, is overseen by a Steering Group consisting of major retailers, brands, recyclers, sector bodies, NGOs and charities, and has four working groups. SCAP’s ambition is to improve the sustainability of clothing across its lifecycle. By bringing together industry, government and the third sector, the programme aims to reduce resource use and secure recognition for corporate performance by delivering against sector-wide targets.

SCAP 2020 is a sector commitment which introduces a new phase of collective action, building on the evidence base and stakeholder engagement created by SCAP.

List of signatories and supporters

Arcadia Group
A1 Textiles
Antur Waunfawr
Bag it Up
BCR Global Textiles
Better Cotton Initiative
British Heart Foundation
British Retail Consortium
Cardiff and Vale College
Cath Kidston
Centre for Sustainable Fashion (LCF)
Clothes Aid
Coleg Sig Gar
Crest Co-operative
East London Textiles Ltd
Ethical Expert
Fairtrade Foundation
Global Organic Textiles Standard
I&G Cohen
Interstoff Apparels Ltd
John Lewis
Lawrence M Barry & Co (LMB)
Marks and Spencer
Nathans Wastesavers
N Brown Group
New Look
Next Best Clothing/Bag2school
Nottingham Trent University
Salvation Army Trading Company
Scottish Textile and Leather Association
Seren Cf
Stella McCartney
Stitched up
Taha Tekstil
Ted Baker
Textile Recycling Association
The Textile Institute
University of Huddersfield
University of South Wales
Wales Government
Welsh Retail Consortium
Worn Again

Delivering the rest of the footprint reduction depends on changes in consumer behaviour, which Signatories will seek to influence through consistent and co-ordinated delivery of consumer information. Supporters will help to develop and promote good practice in the industry and deliver consumer information, according to their role within the product life-cycle. Trade bodies will help provide footprint data where appropriate.

Twitter users tweeted @loveyourclothes photos of their clothing using one of the hashtags #loveit #liberateit or #loseit, with a selection of the best examples available at and on the facebook page or pinterest


Shona O'Donovan

PR Manager
01295 819690

Clare Usher

PR Officer
01295 819678