Communicating with residents

Effective communication is key to driving up recycling rates. Use the tools below to help you communicate effectively with residents and organisations in your area.


Use our guides to understand who recycles what, what the barriers are to recycling and how to use targeted messages to increase recycling.

Effective communications

Our practical guide to improving recycling performance through effective communications will help you to develop a recycling communications strategy, whether you are getting started in recycling communications, want to keep your communications fresh, or tackle specific recycling challenges.

Case studies

These case studies describe best practice in recycling communications. They are based on rigous evaluation of the impact of communications and are drawn from across England.

Recycle Now

Recycle Now is the national recycling campaign for the UK, supported and funded by UK governments and charitable foundations, managed by WRAP and used locally by over 90% of English authorities.

Recycle Now helps people to recycle more things, more often. Campaign resources are available for you to use or tailor for use in your communications with residents.

Love Food Hate Waste

WRAP’s Love Food Hate Waste campaign provides resources local authorities can draw on to reduce food waste in their area. The campaign helps people plan their meals, portion better, improve storage and use up leftovers.

Love Your Clothes

WRAP’s Love Your Clothes campaign provides resources local authorities can draw on to reduce textile waste in their area. The campaign helps people think ‘do I need it’ before I buy, to be better informed when purchasing clothing, to choose pre-owned options more frequently, to learn long lost repair and fixing skills, to get creative with clothing and to share and donate unwanted clothing.

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Collections and Sorting

From kerbside collection and sorting trials, to our work on re-use, materials recovery facilities and consistency – WRAP provides extensive knowledge and experience based on over 15 years' experience of working with local authorities to improve recycling.

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Dry Materials

WRAP provides information and support for local authorities, materials facilities and reprocessors on recycling and reprocessing techniques for particular materials, including: textiles, electricals, metals, plastics, glass, paper, wood, and bulky household items.

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WRAP’s extensive work on organics details how organisations working in agriculture and food production can produce energy and create high quality compost through processes like anaerobic digestion and in vessel composting.

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Recovered Materials Markets

WRAP provides comprehensive business support and market information for organisations buying or selling reprocessed materials (such as manufacturers, materials facilities, and reprocessors), seeking to find out the latest gate fees for waste treatment or wanting general information about market trends.

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Deliver greater consistency

Find out how you can benefit from WRAP’s work on creating greater consistency in household recycling across England.

WRAP's Consistency Project

View all of WRAP's evidence base for communicating with residents:

assignment Reports





Case studies

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