Charity leader joins WRAP as Trustee

12th May 2015

WRAP today announces the appointment of respected charity leader, Robert Longley-Cook to the Board of Trustees.


Robert Longley-CookHe joins WRAP with a wealth of experience in the third sector. In his current role as Chief Executive of Hft, a national charity with a turnover of £70 million, Robert leads the delivery of personalised support services for some 2,500 adults with learning disabilities.

As part of a 26 year career at oil company BP, Robert played a key role in the development of an overarching strategy on ‘Plastics & Waste’ for the European Plastics Association.

Dr Liz Goodwin, CEO, WRAP, said:

“WRAP’s move to charitable status is important because it allows us to be more agile, able to explore new opportunities, and therefore better able to deliver on the priority resource areas. To do this requires that we have the right experience and skills in place, and in Robert, we have somebody who brings to WRAP a wealth of knowhow, passion, and evidence of success in both a charity and corporate environment.”

Julie Hill, Chair, WRAP, said:

“The Board is delighted to be welcoming Robert to the team, and looks forward to drawing on his  extraordinary mix of skills and experience to help to shape Wrap's forward strategy.”

Robert Longley-Cook, said:

“I am delighted to join WRAP, a charity I consider to be vital in addressing the resource challenges of today and the future. I look forward to drawing on my experience and knowledge from both the third and private sectors and combining them with the passion and energy I have to help meet WRAP’s vision of a world where resources are used sustainably.”

Robert from Salisbury, Wiltshire, is married with three children. He studied chemistry at Bristol University.

Notes to editors

WRAP’s vision is a world where resources are used sustainably. It works in partnership with governments, businesses, trade bodies, local authorities, communities and individuals looking for practical advice to improve resource efficiency that delivers both economic and environmental benefits.

Our mission is to accelerate the move to a sustainable resource-efficient economy through:

- re-inventing how we design, produce and sell products,

- re-thinking how we use and consume products, and - re-defining what is possible through recycling and reuse.

First established in 2000, WRAP is a registered charity. WRAP works with UK Governments and other funders to help deliver their policies on waste prevention and resource efficiency.

WRAP is a registered Charity No. 1159512 and registered as a Company limited by guarantee in England & Wales No. 4125764. Registered office at The Old Academy, 21 Horse Fair, Banbury, Oxon, OX16 0AH.

Find out more about our work in our Business Plan