WRAP launches new Recycle Now plastic recycling campaign

24th September 2015

WRAP’s Recycle Now campaign is helping partners tackle the uncertainty that consumers feel when recycling plastic packaging with the launch of a recycling campaign called Recycle Plastic – Fantastic!

The plastic recycling campaign which runs until the end of November 2015 aims to support a range of partners such as local authorities, brands and retailers to expand consumer’s knowledge of the variety of plastic packaging items that can be recycled and to clarify what should actually be going into their recycling containers at home.

A suite of more than 50 communication materials including digital resources, posters, pull-up banners and leaflets have been designed specifically for plastic recycling. The materials can be customised by partners, allowing them to add their own plastic recycling collection information. All of the communication materials are free, easy to use and are available to download from the WRAP resource library https://partners.wrap.org.uk/. 

To help partners address the issue of consumer’s confusion with plastic recycling, WRAP is working with RECOUP and the Pledge 4 Plastics transformation campaign. The plastic quarter will see Recycle Now and Pledge 4 Plastics come together to produce aligned communications activity and a consistent set of messages and visuals around transformation.

Marcus Gover, Director at WRAP, said “Using the communication materials is a real opportunity to deliver some targeted communications campaigns around a material stream we know causes confusion with consumers. We want people to recycle plastic as it’s a fantastic useable resource. We’re asking partners to get involved by downloading the new materials and use them in their own plastic recycling campaigns. The materials have been created to provide clarification, dispel myths and help consumers get a better understanding of what they should be recycling.” 

The Recycle Plastic – Fantastic! theme incorporates the key elements that partners need consumers to be clear on in order to improve the quality and quantity of plastic recycling. These elements include the transformation of recycled plastics into new items, the benefits of recycling plastic, what consumers can recycle locally and what exactly can be recycled when it comes to plastic bottles; pots, tubs and trays; and plastic film.

Throughout the quarter WRAP will also be supporting three local authorities – Kent Resource Partnership, Norfolk Waste Partnership and West Sussex Partnership to deliver local plastic recycling campaigns on the ground*. 

WRAP’s plastic recycling campaign is part of a long term project focusing on specific dry recycling materials per quarter. The quarterly platforms are an opportunity for partners to deliver focused campaigns on specific material streams. The next quarters will be paper & card running December 2015 – February 2016 and metal & glass running March – May 2016. 

Notes to editors

*Local authorities selected as part of WRAP’s ‘Increasing recycling though local communication fund’.

Get involved in the conversation on Twitter with #recycleplastic

  • Recycle Now is a campaign to encourage people in England to recycle more things more often. Six out of ten of us now describe ourselves as committed recyclers, compared to less than half of us when the campaign began in 2004.
  • More information on all of WRAP's programmes can be found on www.wrap.org.uk and for more information on the Recycle Now campaign visit www.recyclenow.com
  • Recycle Week is an annual campaign under the wider Recycle Now campaign.
  • WRAP’s vision is a world where resources are used sustainably. It works in partnership with governments, businesses, trade bodies, local authorities, communities and individuals looking for practical advice to improve resource efficiency that delivers both economic and environmental benefits. www.wrap.org.uk @WRAP_UK
  • Our mission is to accelerate the move to a sustainable resource-efficient economy through: 
  1. re-inventing how we design, produce and sell products,
  2. re-thinking how we use and consume products, and
  3. re-defining what is possible through re-use and recycling.
  • First established in 2000, WRAP is a registered charity.  WRAP works with UK governments and other funders to help deliver their policies on waste prevention and resource efficiency.  WRAP is a registered Charity No 1159512 and registered as a Company limited by guarantee in England & Wales No 4125764. Registered office at Second Floor, Blenheim Court, 19 George Street, Banbury, Oxon, OX16 5BH.

Stephanie Campbell

Consumer Campaigns PR & Project Manager – Recycling
01295 817859